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Serving Cincinnati & Northern Kentucky | 428 Madison Avenue, Covington, KY 41011

LVT & LVP

Luxury Vinyl Tile & Luxury Vinyl Plank—Strong Yet Beautiful

While you might think so at first glance, luxury vinyl isn’t an oxymoron. It’s actually a misunderstood flooring option that we’d encourage any busy homeowner to consider.

Vinyl has come a long way over the years. It’s still highly-regarded for its practicality—after all vinyl is scratch, stain/wear resistant, and waterproof—but, it’s also a beautiful alternative to more expensive flooring options.

Beautiful Flooring that Can Withstand Even the Most Hectic Lifestyle Luxury Vinyl Tile (LVT):

LVTcomes in a variety of design options. It can mimic ceramic tile or wood flooring. It can also take on a unique look of its own. The tiles are thicker than sheet vinyl which helps guard them against the toughest threats to their beauty.

Luxury Vinyl Plank (LVP):

LVP looks like wood in every aspect from color and tone to texture and feel. While the look is authentic, LVP is more resistant to the everyday wear and tear of a busy household than real wood. Planks can be installed in sophisticated ways—traditionally, brick fashion, diagonally, and so on.

Installed correctly, luxury vinyl will add durable beauty to any room.

Luxury Vinyl Brands We Carry

  • Armstrong
  • Cortec
  • IVCUS
  • Metroflor
  • Mohawk
  • Mohawk
  • And many others; if you don’t see the brand you’re looking for just call us at 859-261-9608.

Here’s why Luxury Vinyl is a Good Choice:

  • Like our traditional vinyl, most luxury vinyl we carry is warranted for 7-25 years or more for residential use.
  • It is easier to install than other flooring options.
  • Luxury vinyl tile and plankare perfect for hard-working areas of your home such as utility rooms, kitchens, mudrooms, bathrooms, and playrooms.
  • Given how pretty it is, luxury vinyl isa perfect option in living rooms and bedrooms too!

Let Earl Franks Sons & Daughters help you create a look that both marvels and endures the luxury vinyl flooring that is just right for your family.

At Earl Franks Sons & Daughters we’ve been helping people choose the perfect flooring for over 50 years. Flooring is what we do, and it’s all we do, and that makes us experts.


At Earl Franks Sons & Daughters we’ve been helping people select the perfect flooring for over 50 years. Flooring is what we do, and it’s all we do, and that makes us experts.

Here’s How We Work:

Visit our showroom in Covington, Kentucky. Bring pictures, samples, even pages from magazines —whatever you need to show us exactly what you want. Don’t know? We’ll steer you in the right direction.

You’ll be greeted by a family member – one who has likely been working in the flooring business his or her entire life.

Our designer will help you sort through the literally thousands of samples we have in stock. In the rare instance that you want to see a sample of something we don’t have, we’ll quickly order it and have it shipped it directly to you.

Next, we’ll visit you at home to make sure your choice is right for your lifestyle, your design needs, and your budget. We’ll take precise measurements to make sure that our installers can do their job with ease.

When your flooring material arrives in our warehouse, we’ll contact you immediately to set up a date for the installation. One thing you should know about Earl Franks—we show up when we say we will!

And, here’s how we help you save money: unlike other flooring retailers, we never charge for samples—even if we have to special-order them.

Join the family. Visit Earl Franks today.

Wondering how Earl Franks stands up to Big Box stores? Click here.

Earl Franks Is Hiring! Experienced Flooring Installers Click Below